Putting the Human Back in Copywriting: The Importance of Emotional Intelligence

Putting the Human Back in Copywriting: The Importance of Emotional Intelligence

In today’s world of fast-paced digital marketing, it’s easy to forget that at the end of the day, the customer is a human being with emotions, feelings, and needs. It’s vital to remember that people don’t just want to buy products or services; they want to connect with a brand that understands them and their…